My Health, My Data

This page contains our consumer health data privacy policies for the United States. Please read the one that applies to you.

Consumer Health Data Privacy Policy, for Washington residents
Consumer Health Data Privacy Notice, for Nevada residents

Consumer Health Data Privacy Policy, for Washington residents

Effective 1 September 2026

This policy is our Consumer Health Data Privacy Policy under the Washington My Health My Data Act. It applies only to consumer health data, and only to consumers who are Washington residents or whose consumer health data we collect in Washington. Our Privacy Policy covers everything else.

The consumer health data we collect, and why

We collect the following categories of consumer health data:

Skin type, including where you tell us your skin is sensitive, oily or combination.
Skin concerns, including dryness, loss of firmness, uneven tone, uneven texture, sensitivity or irritation, uneven pigmentation, and oiliness or congestion.
Skincare goals, including where a goal describes soothing irritated skin or addressing pigmentation.
Age range and gender, where you choose to give them, held alongside the answers above.
The recommendation we generate from those answers, including the products we suggest and the reasons we give.
What you tell us about a reaction to one of our products, where you contact us about one.

We use this data to:

produce and send you a personalised product recommendation,
tailor the marketing emails you receive from us, where you have separately agreed to receive them,
respond to you where you have contacted us about a reaction to a product, and
understand, in aggregate, what our customers are looking for.

We do not use consumer health data for advertising targeting, and we do not use it to build advertising audiences.

Where we collect it from

We collect consumer health data from one source only: you.

Directly from you when you complete the Skin Survey on romillywilde.com.
Directly from you when you write to us, for example about a reaction to a product.

Where you are signed in or later place an order, we may link your survey answers to your customer account so that we do not ask you the same questions twice.

The consumer health data we share

We share the categories of consumer health data listed above with service providers who process it on our behalf, under contract, and only to deliver the services above.

The categories of third parties we share it with are:

our survey and reviews platform provider,
our email and customer relationship management provider,
our e-commerce platform provider,
our customer service and helpdesk provider.

We do not share consumer health data with advertising platforms, data brokers, or analytics providers.

We do not sell consumer health data. We do not exchange it for money or for any other valuable consideration, including advertising targeting or conversion optimisation.

Your rights

If you are a Washington resident, you have the right to:

confirm whether we are collecting, sharing or selling your consumer health data, and to access that data,
receive a list of all third parties and affiliates with whom we have shared or to whom we have sold your consumer health data, together with a way of contacting them,
withdraw your consent to our collection and sharing of your consumer health data, and
have your consumer health data deleted, including by the service providers who hold it on our behalf.

How to exercise them

Write to us at hello@romillywilde.com with the words "Consumer Health Data" in the subject line, telling us which right you want to use.

We will respond within 45 days of receiving your request. If we need longer, we will tell you within those 45 days and take up to 45 days more.

If we refuse your request, we will tell you why, and we will give you a way to appeal. We will decide any appeal within 45 days and tell you the outcome in writing. If we refuse your appeal, we will give you a link for submitting a complaint to the Washington State Attorney General.

Changes to this policy

We will not collect, use or share previously collected consumer health data for any purpose not described in this policy without asking you first. Where we change this policy materially, we will post the updated version here and change the effective date at the top.

Who we are

Wilde Beauty Limited, trading as Romilly Wilde. Registered in England and Wales, company number 07543855. Registered office: Alexandra House, St Johns Street, Salisbury, Wiltshire, SP1 2SB, United Kingdom.

Contact: hello@romillywilde.com

Consumer Health Data Privacy Notice, for Nevada residents

Effective 1 September 2026

This notice is our consumer health data privacy policy under Nevada Senate Bill 370. It applies only to consumer health data, and only to consumers who are Nevada residents or whose consumer health data we collect in Nevada. Our Privacy Policy covers everything else. Washington residents should read our Consumer Health Data Privacy Policy instead.

The consumer health data we collect, and how we use it

We collect the following categories of consumer health data:

Skin type, including where you tell us your skin is sensitive, oily or combination.
Skin concerns, including dryness, loss of firmness, uneven tone, uneven texture, sensitivity or irritation, uneven pigmentation, and oiliness or congestion.
Skincare goals, including where a goal describes soothing irritated skin or addressing pigmentation.
Age range and gender, where you choose to give them, held alongside the answers above.
The recommendation we generate from those answers, including the products we suggest and the reasons we give.
What you tell us about a reaction to one of our products, where you contact us about one.

We use and process this data to:

produce and send you a personalised product recommendation,
tailor the marketing emails you receive from us, where you have separately agreed to receive them,
respond to you where you have contacted us about a reaction to a product, and
understand, in aggregate, what our customers are looking for.

We do not use consumer health data for advertising targeting, and we do not use it to build advertising audiences.

Where we collect it from

We collect consumer health data directly from you, when you complete the Skin Survey on romillywilde.com and when you write to us. We do not buy consumer health data, and we do not collect it from data brokers or public sources.

Where you are signed in or later place an order, we may link your survey answers to your customer account.

The consumer health data we share, and with whom

We share the categories of consumer health data listed above with service providers who process it on our behalf, under contract, and only to deliver the services above.

The categories of third parties we share it with are:

our survey and reviews platform provider,
our email and customer relationship management provider,
our e-commerce platform provider,
our customer service and helpdesk provider.

We do not share consumer health data with advertising platforms, data brokers, or analytics providers. We do not sell consumer health data.

Third parties collecting data across our website over time

We use cookies and similar technologies on romillywilde.com, some of which collect information about your activity on our site over time and across other websites. None of them collect consumer health data, and none run on the Skin Survey. Our Cookie Policy sets out what we use and how to control it.

Your rights

If you are a Nevada resident, you have the right to:

confirm whether we are collecting, sharing or selling your consumer health data, and to review that data,
receive a list of the third parties with whom we have shared your consumer health data, together with an active email address or other means of contacting them,
withdraw your consent to our collection and sharing of your consumer health data, and
have your consumer health data deleted, including by the service providers who hold it on our behalf.

How to exercise them

Write to us at hello@romillywilde.com with the words "Consumer Health Data" in the subject line, telling us which right you want to use.

We will respond within 45 days of receiving your request. If we need longer, we will tell you within those 45 days and take up to 60 days more.

If we refuse your request, we will tell you why and explain how you can appeal. We will decide any appeal within 45 days and tell you the outcome in writing.

How we will tell you about changes

Where we change this notice materially, we will post the updated version here, change the effective date at the top, and notify affected consumers by email where we hold an address for them. We will not use or share previously collected consumer health data under a materially changed notice without asking you first.