Our focus has always been centered around a complete ingredient focus and only using highly energetic formulations that are not bulked out with empty ingredients. Our range are spectacular not only for their life giving plant stem cells, but that we work from a 'total' 360 benefit to the skin, not bulking out with cheap materials.
This is what we call 'Clean Beauty' and this category is very much alive and has a huge audience but needs some clarity as currently it is unregulated. According to our principles, our definition of clean beauty is that every ingredient used must come from a nutritional, ethical and sustainable source.
We avoid all synthetic ingredients, we never bulk a product out with materials such as polymers, vinyls and acrylics. We treasure and value every plant, animal and ecosystem, so have been audited and accredited by Leaping Bunny (Cruelty Free regulators), The Vegan Society and Positive Luxury.
Clean to us, means next level luxury and performance earned from plant stem cells with clinical results.