in the press / Glamour - December 2021

Glamour - December 2021

"Susie Willis, founder of ultra-luxe (and ultra-popular) skincare brand Romilly Wilde, tells us that the premise of moisture sandwiching is exactly how she would advise anyone to approach their skincare routine." - Glamour December 2021

By Susie Willis

"Moisture sandwiching is the latest skincare trend that promises your healthiest, glowiest complexion yet  

Based on the Korean '3 second rule', which means that you move on to your products just three seconds after washing your face, avoiding patting it dry - it ensures that your skin is still wet when you apply your serums and moisturisers. 

Damp skin is much more receptive, meaning you will reap the benefits of your products even more - plus, it means less towel washing, right?

What does 'moisture sandwiching' actually do?

Susie Willis, founder of ultra-luxe (and ultra-popular) skincare brand Romilly Wilde, tells us that the premise of moisture sandwiching is exactly how she would advise anyone to approach their skincare routine."

'It's about the flow of each product through the steps that all support an enhanced result,' she says.

'It is about locking-in moisture and allowing actives to be deeply absorbed. We always recommend that your skin is damp from your first cleanse prior to moving through your active and hydrating products. This locks moisture in the skin and helps to sandwich in all the accumulative benefits of the formulations, ensuring full absorbency and metabolic regeneration.'

Read the full article here