Fiive Beauty - December 2021
"We chatted to Romilly Wilde founder, Susie Willis about skincare with soul, the problem with filters and why it really matters what ingredients you put on your skin…" Fiive Beauty December 2021
By Susie Willis
"We chatted to Romilly Wilde founder, Susie Willis about skincare with soul, the problem with filters and why it really matters what ingredients you put on your skin…
When Romilly Wilde’s Light + Energy Serum Cleanser glided into FIIVE’s Top 5 Hot cloth cleansers, we knew we had to ask founder Susie Willis to be one of our Guest Editors. The wonderfully nurturing experience of using her products paired with their deeply hydrating and brightening effect, really made a huge impact at FIIVE HQ and having tried the new Advanced Supercell Serum + Active Boost Face Oil “Power Pair”, which smells INCREDIBLE, our interest was more than piqued.
Nurturing seems to be the word we always reach for when we’re describing Romilly Wilde products and this quality is definitely key to our experience of the brand, we tell Susie.
“Yes, I love to hear that and it was always a huge part of what I wanted to do. We cleanse, we moisturise but most skincare you come across is white and has no soul to it. If you love aromatherapy and you love sensorial things, there’s a level of connection with something that has a natural smell about it. There is so much synthetic skincare and so much “synthetic” in all personal care, you can really tell the difference between smelling something that is meant to be there and something that really shouldn’t be there.”
Susie is quick to point out that as intrinsic as the ritualistic aspect of skincare is to her brand, the efficacy and accumulative benefits of the products are just as important"…