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Our Brand Values


Provenance® uses tech to power sustainability claims you can trust, so that you can shop in line with your values. They protect shoppers from greenwash by connecting ‘green’ claims to evidence from the supply chain or third-party verification.

We wanted to work with Provenance as it is important that consumers have a ‘trust point’ or ‘proof point’ where an outside organisation assesses our claims and ensures they are genuine and ongoing. Anyone can put a symbol on their website, but having this added level of security ensures transparency and confidence that we, Romilly Wilde, say what we do, not just claim.