{"title":"Firmness \u0026 Elasticity","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan\u003eFirmness is structure. Elasticity is how quickly skin comes back. Both sit in the protein network underneath, keratin, elastin and collagen, and both are felt before they are seen. Skin that looks slacker along the jaw, softer at the cheek, slower to recover.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\n\u003cp\u003eWe do not treat the surface of it. Damaged proteins are the problem, so that is where we work, measured with an independent laboratory rather than implied.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"bioretinol-overnight-rich-cream-50ml","title":"Bioretinol Overnight Rich Cream","description":"\u003cdiv class=\"OutlineElement Ltr SCXW228917492 BCX4\"\u003e\n\u003cp class=\"Paragraph SCXW228917492 BCX4\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW228917492 BCX4\"\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003eThis nourishing night cream combines a plant-derived bio-retinol, hydrating ingredients and lipid-rich botanical oils to leave skin feeling softer and looking smoother and more radiant by morning.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW228917492 BCX4\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW228917492 BCX4\"\u003e\n\u003cp class=\"Paragraph SCXW228917492 BCX4\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW228917492 BCX4\"\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003eAt its heart is DermaGenix7™, a proprietary blend of botanical actives. It includes our bioretinol, a plant-derived alternative to retinol from Bidens \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003ePilosa\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003e, selected to help improve the appearance of texture, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003eradiance\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003e and fine lines. It \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003econtains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003e no retinol or retinoid. Combined with hydrating ingredients and six nourishing botanical oils, the formula leaves skin feeling replenished, \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003ecomfortable\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW228917492 BCX4\"\u003e and deeply nourished overnight, while helping support the skin barrier.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW228917492 BCX4\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Romilly Wilde","offers":[{"title":"50ml","offer_id":58280790589824,"sku":"930318","price":105.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0561\/3112\/5456\/files\/20260713_ROMILLYWILDE_00511textureandproductovernightcopy.jpg?v=1788784873"},{"product_id":"tripeptide-antioxidant-day-cream-50ml","title":"Tripeptide Antioxidant Day Cream","description":"\u003cdiv class=\"OutlineElement Ltr SCXW61859438 BCX4\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW90785411 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW90785411 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW90785411 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW90785411 BCX0\"\u003eThis day cream is for the visible effects of environmental stress, the kind that can make skin look older before its time. Developed from research into the skin’s proteome, it combines antioxidant and hydrating technologies to help skin look calmer,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW90785411 BCX0\"\u003ebrighter\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW90785411 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003eand more resilient. Worn every morning, it helps skin keep looking its best through pollution and the other stresses of everyday life. Not a sunscreen - wear with a broad-spectrum SPF. \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW90785411 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW90785411 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW90785411 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW90785411 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW90785411 BCX0\"\u003eIn laboratory testing on human skin samples under UV-A and pollution challenge, treated samples showed lower levels of oxidatively damaged protein than untreated samples.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW90785411 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Romilly Wilde","offers":[{"title":"50ml","offer_id":58280791114112,"sku":"930320","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0561\/3112\/5456\/files\/20260713_ROMILLYWILDE_00361_texturewithproductdaycream.jpg?v=1788783839"},{"product_id":"peptide-longevity-serum-30ml","title":"Peptide Longevity Serum","description":"\u003cdiv class=\"OutlineElement Ltr SCXW158078105 BCX4\"\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW97680382 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW97680382 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eDesigned for skin longevity, this serum combines advanced peptide technologies, lasting\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003ehydration\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003eand antioxidant care to help skin look firmer,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003esmoother\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003eand more radiant. Skin longevity is about helping skin keep its resilient, healthy look in the face of time and everyday environmental stress.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eOur formulation work starts with the proteome, the network of proteins that gives skin its structure. At the heart of this formula is a proprietary peptide complex developed from that research, formulated to help skin look firmer,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003esmoother\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003eand more resilient over time.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW97680382 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW97680382 BCX0\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eFormulated with precision\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW97680382 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr class=\"SCXW97680382 BCX0\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eDeveloped from research into oxidative protein damage, the formula is designed to help skin look firmer,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003esmoother\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003eand more radiant, and to keep looking that way.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW97680382 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW97680382 BCX0\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eResults that last\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW97680382 BCX0\"\u003e\u003cstrong\u003e\u003cspan class=\"SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cbr class=\"SCXW97680382 BCX0\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eSkincare rewards consistency. Used daily, this serum helps improve the appearance of firmness,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eradiance\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003eand resilience, for skin that looks bouncy,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003ehealthy\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003eand refreshed.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW97680382 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW97680382 BCX0\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun MacChromeBold SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eMeasured in the laboratory\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW97680382 BCX0\"\u003e\u003cspan class=\"SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW97680382 BCX0\"\u003e\u003c\/span\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eWhen skin meets UV and pollution, free radicals form. These can damage the proteins that give skin its firmness and resilience. In independent laboratory testing on human skin samples exposed to UV-A and pollution, samples treated with this formula showed lower levels of oxidatively damaged protein, and higher Collagen I levels, than untreated samples.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW97680382 BCX0\"\u003e\n\u003cp class=\"Paragraph SCXW97680382 BCX0\"\u003e\u003cspan lang=\"EN-GB\" class=\"TextRun SCXW97680382 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003eMeasurements on excised human skin under laboratory challenge conditions - not a study of people using the product, and not a measure of how skin looks. Data on file.\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW97680382 BCX0\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Romilly Wilde","offers":[{"title":"30ml","offer_id":58280791310720,"sku":"930325","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0561\/3112\/5456\/files\/ROMILLY-WILDE_1-6-26_ELISA-ABOVE_089_0486e774-be89-47cb-9b37-538387ce57ba.jpg?v=1788784659"}],"url":"https:\/\/romillywilde.com\/collections\/firmness-elasticity.oembed","provider":"Romilly Wilde Store","version":"1.0","type":"link"}