What sets our clean, energetic skincare range apart from everyone else is purposeful ingredients in keeping with the integrity of nature. No ingredient is stripped or bleached of their natural state. Furthermore, the state-of-the-art “airless” packaging – chosen with extreme purpose – ensures that the product remains uncompromised without the need for any chemical preservatives, ensuring a totally clean, almost raw state for optimal nutritional availability. Every ingredient is also meticulously chosen for its active and restorative properties with the intention to nourish, rebalance and regenerate the skin. We pride ourselves at Romilly Wilde on the nutritional integrity of each and every one of our ingredients, and our ethos of no compromise in our INCI list has been absolutely unwavering.
So how do our ingredients differ from other clean beauty brands – or those of course who claim to be clean? It starts with this unequivocal pledge that clean means clean (not somewhat clean). Furthermore, we employ a distillation process using a specific high quality method of extraction for our oils and essential oils; Super Critical Co2 extraction method uses pressurised carbon dioxide to pull the desired phytochemicals from a plant at high pressure, using a low temperature. This highly efficient, environmentally friendly process pulls all of the essential properties from the plant (by using a low temperature, the process is gentle and protective to the botanicals) and uses no chemical solvents,such as hexane, heptane or ethanol; this helps to eliminate the dangers associated with other processes that use petrochemical solvents and more aggressive methods. Using the Super Critical Co2 method also involves little, to no post-processing, and results in an extracted oil that is pure and highly concentrated. Although this process of extraction takes more time and produces less product, it produces a facial oil that is clearly superior. The other huge plus, no toxic waste. So, the process will not create hazardous waste products that negatively impact our environment and our health.
In line with our ethos to only use grade A ingredients where every single one is key, there are no pointless bystanders or fillers, which are commonly used in skincare products to create bulk, texture or lubrication. Whereas many in the beauty realm use these fillers to lazily pad out their ingredient list and opt for the cheaper, lower quality route, we demand the utmost purpose from every INCI, even when it comes to something as basic as water. For example, instead of using regular water in our Advanced Supercell Serum we have chosen to use green mandarin extract. Green mandarin, a citrus extract known for its wide range of soothing and nourishing properties, from cleansing, balancing the skin, to serving as a natural antioxidant – to name a very few of its benefits. As we see it, why be lazy with your ingredients when you can be active.
Another highly purposeful ingredient that is bursting with nutrition is the super fruit, Sea Buckthorn. Used in China for centuries, Sea buckthorn is exploding with antioxidants, vitamin C, E, and A, and is the only plant source that contains omega 3, 6, 7, and 9. It is also great for rosacea, acne, and is an anti-aging wonder berry. Found in our Active Boost Face Oil this natural skin booster is an all-around super-berry taking the non-toxic skincare world by storm.
So, while others in the industry take the easy, lower quality path, we refuse to compromise the nutritional integrity of our products and choose ingredients ripe with energetic properties to soothe and repair the skin. So, the next time you reach for your facial oil, why skimp when you can soar with purpose!