Journal

The Science Behind Eye Believe

Dive deep with us on the science behind our multi-action Eye Believe Eye Serum. Find out about the key biotech ingredients that make it the best al...

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Nature's Botox: Sea Chamomile Extract

Discover the multi-action marvel designed to help improve dark circles, puffiness, and signs of ageing. The Eye Believe Eye Serum features THALASSI...

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Deep Dive On Why Biomimetic Works Better For Your Skin

If you didn't know what biomimetic skincare is and why it is more effective, we're taking you on a deep dive with our science experts to shed some ...

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The Science Behind Night Duty

Find out the science behind our bestselling night cream, the Night Duty Face Cream, powered by biotechnology. 

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Our Founder's Finds

Our founder Susie brings us her top picks of the year so far, where she delves into her favourite artist, restaurant and interior designer. As well...

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Susie's Mother's Day Gift Guide

Our founder Susie Willis brings us the Mother's Day Edit, where she shares her favourite products from our range to gift to that special woman in y...

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Valentine's Note

Our founder, Susie Willis, tells us all about IDLE Eau de Parfum: our abstract and compelling Biotech fragrance with a velvety musk and woody profile.

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Active Boost Face Oil: 3 Reasons You Need This Oil In Your Routine

Find out how our hydrating Face Oil seals in moisture and boosts your nutrients with biomimicry all while regulating your skin's natural oil produc...

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The Perfect Pairs: The Power Of Synergy

Our lead scientist explains the three layers of biological synergy and how they play a crucial role to achieve cellular longevity and overall healt...

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Founder Q&A: Meet Kat Pither, Founder of Yogi Bare

Meet the visionary behind Yogi Bare, the trailblazing brand at the intersection of yoga and mindful living – Kat Pither. Kat tells us all about her...

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